Keith’s first book, Good Is Not Enough: And Other Unwritten Rules for Minority Professionals (published by Portfolio, a division of Penguin Random House), was nominated for the 2009 NAACP Image Award for Outstanding Literary Work. As one of America’s highest ranking African American executives, Keith knows the extra challenges minorities deal with when they climb the career ladder. He’s faced the cement ceiling and broken through it.
Good Is Not Enough is a no-nonsense guide for minorities in business who want to make it to senior management. In it, Keith tells stories of his own experience and those of some of the thousands of minorities he has counseled on how to overcome the (often hidden) obstacles to getting ahead in their careers. Readers will also gain insight from prominent minority executives at the highest levels of corporate America, such as Ken Chenault of American Express, Richard Parsons of Time Warner, Aylwin Lewis of Sears Holdings, and Lloyd Trotter of GE.
In Good Is Not Good Enough, Keith teaches the key lessons that got him to the top, including:
In Good Is Not Good Enough, Keith gives readers—minority and others—the practical advice they need to overcome career obstacles and reach their goals.
“Good Is Not Enough is THE guidebook for minorities of all backgrounds who aspire to reach the top of the corporate ladder.”
Nat Irvin II, professor of management, University of Louisville
"Good Is Not Enough is a first-rate book that will no doubt change the way minority professionals view the way they should approach their careers. Keith Wyche has left no words unwritten to understanding why ‘good is not enough."
Lynda M. Dorman , executive director/VP, BET Foundation, Inc.